How to sell anything to anybody joe girard stanley h brown on amazoncom free shipping on qualifying offers joe girard the worlds greatest salesman shares the system of salesmanship that has made him a renowned success in his field salesmen are made. How to sell anything to anybody the basis of good sales involves pairing a given product with a person who will be somehow better off owning it its the job of a salesman to match desires and needs with material solutions although a. This might seem like a paradox but the secret of selling anything to anybody is not attempting to sell just anything to just anybody whether you work in retail auto sales or b2b business youll have far more success if youre familiar with the characteristics of your target buyers and thoroughly qualify each prospect against that matrix. Here is a proven time tested three step method by which you can sell just about anything to just about anyone and feel good about yourself afterward step no 1 get your customer talking
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